True to our belief in co-creation, we opened the floor to YOU, the Tribe, to decide what direction T-Bô’s new products should take.
We were humbled by how many of you took the time to respond (over 60% of you participated!!) and by the encouraging, and SUPER CREATIVE, feedback you shared with us. As co-creators, You more than lived up to that very important role in the future success of T-Bô!
And because your answers were AMAZING, we can’t help but share them with you!
Here are some of the highlights of your replies…..
WHAT PRODUCTS MADE FROM BAMBOO-BIRCH FABRIC DO YOU WANT??
Winners: Briefs and Boxer Briefs
Up & coming: T-Shirts!!
WHEN DO YOU WEAR YOUR T-Bô'S?
T-Bô seems to be your all-round favorite!
Anytime for any activity!
- Lounging around the house
- When I want to feel sexy even if noone will see them
- Husband wears them every day
- For relaxation
DO YOU ENGAGE IN SPORTS AND REGULAR PHYSICAL EXERCISE?
You are an active bunch!!
83% of the Tribe are doing sport regularly.
WHAT KIND OF SPORTS DO YOU ENGAGE IN ON A REGULAR BASIS?
Very diverse activities going on!! Over 40 sports!
Biggest categories are fitness, gym, yoga as well as ground sports like hiking and running
WHERE ARE YOU FROM?
You are from over 60 countries
USA, Mexico, France Polynesia, Australia, Zimbabwe, Switzerland, Finland, New Zealand, Singapore, Brazil, Germany, Japan.... you get the picture;)
Now that we’ve all digested this mind-blowing information, it’s time to think about “SO WHAT’S NEXT??”
You, The Tribe, have decided: you want to venture into a completely new product category: *T-SHIRTS*
So let's all get into more detail about what kind of t-shirt we want... let's co-create the first T-Bô t-shirt line.
Fill out this survey, have your say and inspire the Tribe!
Bellow the complete infographic.